Spot the Videos That Break the Algorithm
Outlyr tracks any YouTube channel, syncs all videos automatically, and uses smart outlier detection to show you exactly which content dramatically outperforms the rest. Stop guessing and let data drive your content strategy.
OUTLYR
From a blank page to your next idea in four steps
Outlyr turns research into a simple loop: build a niche from the channels you care about, let it score every video, and act on what's already winning.
Create a niche
A niche is your research folder. Think "True crime", "Off grid", or "My competitors". It groups channels together so you can compare performance across one corner of YouTube.
Add the channels
Fill your niche with competitors in four ways: search the Explore pool, let Discover find lookalikes, paste a URL, or add one in a click with the extension. They sync automatically.
Spot the outliers
Outlyr scores every video against its own channel's average. The ones that massively overperform light up with a color-coded badge, so the breakout topics jump out instantly.
Turn them into ideas
Hand the winning outliers to Outlyr's AI and get back fresh angles, titles, and formats for your own channel, built on what's already proven to work in your niche.
Everything You Need to Dominate Your Niche
Outlyr is packed with powerful tools designed specifically for YouTube content creators, agencies, and researchers. Here's what makes it different from everything else out there.
0.9x
1.1x
Outlier Detection
Our algorithm analyzes every video on a channel and calculates an outlier score based on how it performs relative to the channel's average. A video with a 4.2x score got 4.2 times more views than the channel typically gets. This instantly shows you which content formats, topics, and titles resonate most with audiences. Color-coded badges (from green to purple) make it easy to spot viral hits at a glance.
Background Sync
Once you add a channel, Outlyr automatically fetches all its videos. Syncing happens in the background with live progress tracking, so you can see exactly how many videos have been processed. When new videos are uploaded, they're picked up automatically on the next cycle. No manual work required.
+9
+7
Niches
Organize your tracked channels into niches by topic, competitor set, or campaign. Create an "Off Grid" niche for the channels you study, or a "Competitors" niche to keep an eye on everyone in your space. Niches let you compare outlier performance across an entire niche at once, giving you a bird's-eye view of what's working across your content landscape.
Smart Filters
Filter by Shorts vs Long-form content, narrow down by date range (last 7 days, 30 days, 90 days, 1 year, or any custom range), sort by views, likes, comments, date, or outlier score. All filtering happens server-side for instant results, even when you're browsing channels with thousands of videos. Search through video titles to find exactly the content you're looking for.
9.1x
5.3x
4.2x
2.8xVideo Dashboard
Every channel has its own dashboard with all videos displayed in a clean, browsable grid. Use infinite scroll to load more videos as you go, or switch to a horizontal scroll view. Each video card shows the thumbnail, title, publish date, view count, like count, comment count, and of course the outlier score. Click any video to view detailed stats or open it directly on YouTube.
AI Content Ideation
Turn data into your next viral video. Outlyr's AI analyzes your outlier videos, the ones that actually went viral, and generates fresh content ideas based on proven formats, title patterns, and topics. Instead of brainstorming from scratch, you're building on data from videos that already performed exceptionally well. Each idea includes the source outliers so you understand why it was suggested.
Four Ways to Fill Your Niche
Your niche is only as good as the channels in it. Outlyr gives you four ways to find the competitors that matter, from instant search to a single click while you browse YouTube.
Search the Explore pool
Outlyr keeps a constantly growing pool of channels and viral videos. Search by keyword or a piece of a title, then filter on outlier score, subscriber size, and format to surface hidden winners. Add any result to a niche with one click.
Built a Hidden Cabin Inside a Giant Fallen Tree
The Forest Queen+ Add
Turned a $250 Container Into an Off Grid Home
Beneath The Bridges+ Add
3 Years Off Grid: Everything We Built in Alaska
North To Alaska+ Add
4.1xI Took My House 100% Off Grid For Super Cheap
Minute Man Solar+ AddPaste a URL by hand
Already have a channel or video link? Drop the URL straight into a niche. Outlyr detects the channel, pulls it in, and syncs every video automatically in the background.
The Forest Queensyncing 223 videosMinute Man Solar✓ syncedNorth To Alaska✓ syncedLet Discovery do the hunting
Already know one strong channel? Discovery uses AI to find the lookalike competitors for you, ranked by how closely they overlap. One seed channel grows into a full map of your niche, each match backed by real evidence.
The Forest Queen
Channel sizeMid
Search depthBalanced
Found 18 lookalike channels
Wilderness Builds48.2K subscribers
shared audiencerising fast
312K avg views8.4x subs peak + Add
Cabin Life Co.21.4K subscribers
same topicsshared audience
146K avg views5.1x subs peak + Add
Forest Dwellers63.0K subscribers
same topics
204K avg views3.9x subs peak + Add
Off Grid Diaries12.7K subscribers
rising fast
88K avg views6.2x subs peak + Add
Add Channels While You Browse YouTube
Our Chrome extension lives right in your browser. When you're watching a YouTube video or browsing a channel, click the Outlyr extension icon and add that channel to your dashboard with a single click. No URLs to copy, no tabs to switch.
Get the Extension
Add to Outlyr
Turn Outlier Data Into Your Next Viral Video
Pick a strategy, hit generate, and get filmable concepts in seconds. Every idea ships with a ready-to-use hook, a proven format, and the exact outlier score it was reverse-engineered from.
Data-Driven Ideas,
Not Guesswork
Most content ideas come from gut feeling or copying what's trending. Outlyr's AI Ideation engine is fundamentally different. It studies the videos that actually went viral in your niche and generates ideas backed by real performance data.
Pick between Balanced, New Angles, or Title Tweaks. Each strategy analyzes outlier patterns differently to give you varied results.
Narrow down by content type (Long-form, Shorts, or both), time range, and number of ideas. Focus on exactly what matters for your channel.
Each generated idea includes a performance estimate, a suggested hook for the first 5 seconds, and an explanation of why the format works, all traceable back to the outlier videos that inspired it.
Available on the Pro plan. Use Simple mode for one-click generation, or Advanced mode to hand-pick viral sources before generating.
Research Your Niche By Just Asking Your AI
Outlyr speaks MCP, the open standard, so any AI agent that supports it (Claude, ChatGPT, Cursor, and more) can read your real outliers, transcripts, and niche stats right inside the chat. No exports, no copy and paste, no switching tabs.
top_outlierswindow 30 days, niche Off Grid, grouped by topic✓Here's how each topic in your Off Grid niche is performing against channel average this month. Tiny cabin builds are running away with it at 8.4x.
get_transcriptyour top cabin build, The Forest Queen✓
I read the transcript of your biggest cabin build, The Forest Queen (50x). Its hook opens on the finished cabin in the first three seconds, then rewinds to day one, so the payoff lands before the work. Here's a concept that reuses that structure:
Concept for this week
Shown with Claude. Works the same in any MCP-capable agent.
What your AI can pull from Outlyr 8 tools
top_outliersYour breakout videos, ranked by how far they beat their channel average, over any time windowtop_viewsYour most-viewed videos in any window, filterable to long-form or Shortssearch_videosAny tracked video, filtered by niche, channel, keyword, or content type, sorted by views, likes, comments, recency, or outlier scoreget_transcriptThe full spoken transcript of any winning video, so your AI can study the exact hook, script, and structureget_channel_statsDay-by-day subscriber, view, and video-count history for any channel you track, with the deltasget_video_statsDay-by-day views, likes, and comments for a single video, so your AI can see how it accelerated after droppinglist_channelsEvery channel you track, optionally filtered to one nichelist_groupsAll your niches and the channels inside each one
Things you can ask just a few of many
- "Which of my niches is heating up fastest right now?"
- "Show me my top 10 outliers in Off Grid over the last 28 days."
- "What Shorts are overperforming across all my channels this week?"
- "Read the transcript of my top outlier and outline a script in the same structure."
- "Find every cabin-build video that beat 3x and tell me what their hooks have in common."
- "Search my videos for 'budget' sorted by outlier score and summarise the angles that work."
- "Compare my channel growth to my competitors in this niche over 90 days."
- "Which channel in my niche gained the most subscribers this month?"
- "Plot how this video's views accelerated day by day after it dropped."
- "Give me five titles based on what's overperforming in Off Grid this week."
- "Draft three video concepts with hooks, modelled on my top three outliers."
- "What should I film this week to ride the current trend in my niche?"
See Outlyr in Action
Explore the different sections of the Outlyr dashboard. Everything is designed for speed, clarity, and actionable insights.
Dashboard
- 38Viral10x and up
- 92Strong5x to 10x
- 264Above avg2x to 5x
- 486Average1x to 2x
- 324Belowunder 1x
4.2M
3.1M2.8M
1.9M
1.4M
980K9.3x7.1x3.6x
Bluntly Explained7.7K subscribers
42.1x
Starmus7.9K subscribers
23.4x
susballs130K subscribers
18.4x
Universe Unfold34.2K subscribers
9.3x
SolarBalls2.14M subscribers
4.8x
Loved by Content Creators
Here's what creators and agencies are saying about using Outlyr to power their YouTube strategy.
Finally a tool that tells me which videos actually outperformed instead of just showing me view counts. Cut my research time in half.
Been using this for our agency's competitor tracking. Grouping channels by niche is a game changer. Can't imagine going back to spreadsheets.
The AI ideation is wild. It gave me 5 titles based on my top outliers and three of them hit 2x my average within a week.
Simple, Transparent Pricing
Pick the plan that matches your workflow. Cancel anytime, upgrade or downgrade whenever you like.
Starter
For getting started with YouTube analytics
- Up to 10 channels
- Outlier detection
- Video filtering & sorting
- 1 niche
- 10 AI ideas / month
$12/mo • Cancel anytime
Pro
For serious content creators
- Up to 50 channels
- Advanced outlier analytics
- Unlimited niches
- 100 AI ideas / month
- 25 video transcriptions / month
- Auto-sync scheduling
- Priority support
$47/mo • Cancel anytime
Expert
For power users & researchers
- Unlimited channels
- Everything in Pro
- 500 AI ideas / month
- 60 video transcriptions / month
- AI Discovery with 500 credits / month
- API access
- Claude (MCP) access
- Custom reports & exports
- Dedicated support
$97/mo • Cancel anytime
| Feature | Starter | Pro | Expert |
|---|---|---|---|
| Finding channels | |||
| Search the Explore pool | ✓ | ✓ | ✓ |
| Add a channel by URL | ✓ | ✓ | ✓ |
| Browser extension | ✓ | ✓ | ✓ |
| AI Discovery (lookalikes) | ✕ | ✕ | ✓ |
| Tracking | |||
| Channels | 10 | 50 | Unlimited |
| Niches | 1 | Unlimited | Unlimited |
| Auto background sync | ✓ | ✓ | ✓ |
| Auto-sync scheduling | ✕ | ✓ | ✓ |
| Analytics | |||
| Outlier detection | ✓ | ✓ | ✓ |
| Advanced outlier analytics | ✕ | ✓ | ✓ |
| Video filtering & sorting | ✓ | ✓ | ✓ |
| Custom reports & exports | ✕ | ✕ | ✓ |
| AI & Ideation | |||
| AI ideas / month | 10 | 100 | 500 |
| Video transcriptions / month | ✕ | 25 | 60 |
| Advanced mode | ✕ | ✓ | ✓ |
| Discovery | |||
| Discovery credits / month | ✕ | ✕ | 500 |
| Platform & Support | |||
| API access | ✕ | ✕ | ✓ |
| Claude (MCP) access | ✕ | ✕ | ✓ |
| Support | Priority | Dedicated | |
Need more than Expert?
For custom plans, high volumes or enterprise features, get in touch. We'll build a plan tailored to your organization's needs.
Ready to Find Your Next Viral Video?
Join hundreds of creators and agencies using Outlyr to discover what works on YouTube. Plans from just $12/mo.