Spot the Videos That Break the Algorithm
Outlyr tracks any YouTube channel, syncs all videos automatically, and uses smart outlier detection to show you exactly which content dramatically outperforms the rest. Stop guessing — let data drive your content strategy.
Everything You Need to
Dominate Your Niche
Outlyr is packed with powerful tools designed specifically for YouTube content creators, agencies, and researchers. Here's what makes it different from everything else out there.
Outlier Detection
Our algorithm analyzes every video on a channel and calculates an outlier score based on how it performs relative to the channel's average. A video with a 4.2x score got 4.2 times more views than the channel typically gets. This instantly shows you which content formats, topics, and titles resonate most with audiences. Color-coded badges (from green to purple) make it easy to spot viral hits at a glance.
Background Sync
Once you add a channel, Outlyr automatically fetches all its videos. Syncing happens in the background with real-time progress tracking — you can see exactly how many videos have been processed. When new videos are uploaded, they're picked up automatically on the next cycle. No manual work required.
Channel Groups
Organize your tracked channels into logical groups — by niche, competitor set, or campaign. Create a "Tech Reviewers" group with MKBHD, Linus Tech Tips, and Dave2D, or a "Competitors" group to monitor channels in your space. Groups let you compare outlier performance across an entire niche at once, giving you a bird's-eye view of what's working across your content landscape.
Smart Filters
Filter by Shorts vs Long-form content, narrow down by date range (last 7 days, 30 days, 90 days, 1 year, or any custom range), sort by views, likes, comments, date, or outlier score. All filtering happens server-side for instant results, even when you're browsing channels with thousands of videos. Search through video titles to find exactly the content you're looking for.
Video Dashboard
Every channel has its own dashboard with all videos displayed in a clean, browsable grid. Use infinite scroll to load more videos as you go, or switch to a horizontal scroll view. Each video card shows the thumbnail, title, publish date, view count, like count, comment count, and of course the outlier score. Click any video to view detailed stats or open it directly on YouTube.
AI Content Ideation
Turn data into your next viral video. Outlyr's AI analyzes your outlier videos — the ones that actually went viral — and generates fresh content ideas based on proven formats, title patterns, and topics. Instead of brainstorming from scratch, you're building on data from videos that already performed exceptionally well. Each idea includes the source outliers so you understand why it was suggested.
From Zero to Insights
in Four Steps
Getting started with Outlyr takes less than a minute. Here's how simple it is to go from zero to actionable insights about any YouTube channel.
Create a Group
Start by creating a group for your niche — for example "Tech", "Gaming", or "Competitors". Groups let you organize channels and compare performance across your content landscape.
Add Channels
Add YouTube channels to your group by URL, search, or with one click using our browser extension. All videos are synced automatically in the background.
Detect Outliers
Our algorithm scores every video based on how it performs relative to the channel's average. Videos that dramatically outperform get flagged as outliers with color-coded badges.
Generate Ideas
Use AI-powered content ideation to turn your outlier data into fresh video ideas. The AI analyzes what made those videos succeed and suggests formats, titles, and angles for your channel.
Add Channels While You
Browse YouTube
Our Chrome extension lives right in your browser. When you're watching a YouTube video or browsing a channel, click the Outlyr extension icon and add that channel to your dashboard with a single click. No need to copy-paste URLs or switch tabs.
- One-click channel adding from any YouTube page
- Automatically detects the channel you're viewing
- Choose which group to add the channel to
- Syncs with your Outlyr dashboard instantly
- Works on any YouTube page — video, channel, or search results
OUTLYRTurn Outlier Data Into
Your Next Viral Video
Most content ideas come from gut feeling. Outlyr's AI ideation engine is different — it analyzes what actually went viral and generates ideas backed by real performance data. Every suggestion is traceable back to the outlier videos that inspired it.
Data-Driven Ideas,
Not Guesswork
Most content ideas come from gut feeling or copying what's trending. Outlyr's AI Ideation engine is fundamentally different — it studies the videos that actually went viral in your niche and generates ideas backed by real performance data.
Pick between Balanced, New Angles, or Title Tweaks. Each strategy analyzes outlier patterns differently to give you varied results.
Narrow down by content type (Long-form, Shorts, or both), time range, and number of ideas. Focus on exactly what matters for your channel.
Each generated idea includes a performance estimate, a suggested hook for the first 5 seconds, and an explanation of why the format works — all traceable back to the outlier videos that inspired it.
Available on the Pro plan. Use Simple mode for one-click generation, or Advanced mode to hand-pick viral sources before generating.
See Outlyr in Action
Explore the different sections of the Outlyr dashboard. Everything is designed for speed, clarity, and actionable insights.
Loved by Content Creators
Here's what creators and agencies are saying about using Outlyr to power their YouTube strategy.
Finally a tool that tells me which videos actually outperformed instead of just showing me view counts. Cut my research time in half.
Been using this for our agency's competitor tracking. Grouping channels by niche is a game changer. Can't imagine going back to spreadsheets.
The AI ideation is wild. It gave me 5 titles based on my top outliers and three of them hit 2x my average within a week.
Simple, Transparent Pricing
Every plan starts with a 3-day free trial — $0 today, cancel anytime. Pick the plan that matches your workflow; upgrade or downgrade whenever you like.
Starter
For getting started with YouTube analytics
- Up to 10 channels
- Outlier detection
- Video filtering & sorting
- 1 channel group
- 10 AI ideas / month
3 days free, then $12/mo • Cancel anytime
Pro
For serious content creators
- Up to 50 channels
- Advanced outlier analytics
- Unlimited groups
- 100 AI ideas / month
- 25 video transcriptions / month
- Auto-sync scheduling
- Priority support
3 days free, then $47/mo • Cancel anytime
Expert
For power users & researchers
- Up to 250 channels
- Everything in Pro
- 500 AI ideas / month
- 60 video transcriptions / month
- Discovery mode with 500 credits / month
- API access
- MCP access
- Custom reports & exports
- Dedicated support
3 days free, then $97/mo • Cancel anytime
| Feature | Starter | Pro | Expert |
|---|---|---|---|
| Tracking | |||
| Channels | 10 | 50 | 250 |
| Channel groups | 1 | Unlimited | Unlimited |
| Auto background sync | ✓ | ✓ | ✓ |
| Auto-sync scheduling | – | ✓ | ✓ |
| Analytics | |||
| Outlier detection | ✓ | ✓ | ✓ |
| Advanced outlier analytics | – | ✓ | ✓ |
| Video filtering & sorting | ✓ | ✓ | ✓ |
| Custom reports & exports | – | – | ✓ |
| AI & Ideation | |||
| AI ideas / month | 10 | 100 | 500 |
| Video transcriptions / month | – | 25 | 60 |
| Advanced mode | – | ✓ | ✓ |
| Discovery | |||
| Discover mode | – | – | ✓ |
| Discovery credits / month | – | – | 500 |
| Platform & Support | |||
| API access | – | – | ✓ |
| MCP access | – | – | ✓ |
| Browser extension | – | ✓ | ✓ |
| Support | Priority | Dedicated | |
Need more than Expert?
For custom plans, high volumes or enterprise features, get in touch. We'll build a plan tailored to your organization's needs.
Ready to Find Your Next
Viral Video?
Join hundreds of creators and agencies using Outlyr to discover what works on YouTube. Try every feature free for 3 days — plans from just $12/mo after that.